To be honest, I’ve been designing with the intervention of my inner child. She’s the one truly in charge of all my creations—I’m just following her lead. :)

Everything starts with 2D patterns that appear in my mind while drawing or sleeping, and these patterns contain all the latent forms and content needed to become 3D objects. Then it’s just an exercise of discovering the form hidden within.

I’m passionate about creating toys that can express concepts that are hard to explain in words and that can appeal to both children and adults.

– Juliana.